Produce a high-summer campaign set within a Moroccan Riad to showcase the brand’s core collection. Inspired by sun-warmed courtyards, terracotta walls, carved archways, and natural fabrics. The concept centred on earthy, heat-soaked tones, textured linens, and soft, romantic light, evoking a timeless North African escape.

Created a rich library of still and moving image assets deployed across catalogue, e-commerce, social, wholesale, POS, press, and B2B materials, ensuring cohesive storytelling across all commercial tools.
Established a warm, earthy visual language that elevated the brand’s seasonal positioning while remaining globally resonant and culturally nuanced.
Strengthened the brand’s identity as refined, escapist, and emotionally driven, reinforcing a timeless, premium aesthetic.