Produce a winter campaign for Art of Soule set in the Pyrenees and the pine forests of the Landes, reimagining the espadrille for colder months. The concept centred on warmth, texture, and comfort; cosy shearling linings, slippers by the fire, plaid blankets, wooden cabins, and misty forest mornings. Drawing on the romance of off-season camping and mountain air, the shoot blended rustic authenticity with quiet, considered styling to highlight comfort without compromising craft.

Created a tactile library of still and moving image assets deployed across catalogue, e-commerce, social, wholesale, POS, press, and B2B materials, ensuring seasonal cohesion across all commercial touch points.
Established a winter-ready visual language that expanded the perception of espadrilles beyond summer, reinforcing versatility and year-round wearability.
Developed a scalable creative framework for future cold-season campaigns, aligning atmosphere and storytelling with clear product focus and commercial intent.
Strengthened the brand’s heritage positioning by anchoring the collection in its regional landscape, blending authenticity, craftsmanship, and warmth with a refined, editorial sensibility.