Direct a high-summer poolside campaign built around saturated colour, bright pastels, and sun drenched energy.

Created versatile stills and video assets to be deployed across catalogue, e-commerce, social, wholesale, POS, press, and B2B materials, ensuring consistency across all commercial outlets.
Created confident, colour-led visuals that elevate the brand’s seasonal positioning while remaining globally adaptable and location-agnostic.
Developed a scalable creative framework for future summer campaigns, aligning strong art direction with commercial clarity and product visibility.
Strengthened the seasonal colours as vibrant, contemporary, and joy-led, while maintaining a premium, editorial edge.