Raised in London, UK, and shaped by time living and working in Australia, the US and France, my career has been built around purpose-led brands that create things people genuinely value.

I started out as a fashion illustrator and designer, and over time moved into marketing and strategy, launching meaningful start-ups, managing luxury events, and building visual identities that cut through crowded markets.

I believe that thoughtful design and branding can influence culture and should do more than look great, they should make life a little better.